Niantic Partners with AT&T and Simon Malls for Harry Potter: Wizards Unite

simonandattpartnership
  • Over 10,000 AT&T and Cricket Wireless locations will become sponsored Inns or Fortresses
  • Over 200 Simon Properties will become a group of sponsored Inns and Fortresses

On June 24, 2019, Niantic announced a partnership with telecommunications company AT&T and national mall conglomerate Simon Malls involving their brand-new game, Harry Potter: Wizards Unite. 

Starting on June 21, AT&T brick and mortar locations will become Inns or Fortresses. This will also happen for Cricket Wireless locations starting on July 15.

Also, beginning today, all Simon Malls, Mills, and Premium Outlets will feature "an amplified Harry Potter: Wizards Unite experience in the United States with increased rewards and elusive enemies."

From David Simon, CEO: 

"Simon is committed to creating fun, innovative, real-life experiences for our shoppers, and Harry Potter: Wizards Unite is exactly the type of cutting-edge activation our customers get excited about playing. We believe the elevated gameplay we're offering as a part of the program will drive traffic and excitement for our properties as well as the brands and retailers at Simon," 

You can find a list of all Simon Properties here. 

Niantic Teams with AT&T and Simon Malls to Bring the Magic of Harry Potter: Wizards Unite to Real-World Retail Locations

For more information on how Harry Potter: Wizards Unite works, check out our guides website. 

Author(s)

David Teraoka has been a contributor, manager, and editor for GamePress since 2017. Vinyl collector and lover of all games. From HI.

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